Mission, Vision & Values

Mission

Zephyr Foundation

We advance rigorous transportation and land use planning and decision-making for the public good by building community, expanding knowledge, and promoting standards.


Vision

We envision a profession in which researchers, practitioners, and industry partners work together to develop and implement travel analysis data, methods, models, and tools that are demonstrably valuable, credible, transparent, tractable, reproducible, and usable—supporting decision-making that is inclusive and promotes equitable outcomes, shared prosperity, and sustainability.


Values

You caught the Zephyr 🌬—values only mean something once they're in motion.

Respect

We treat every member with professionalism, curiosity, and respect.

Collaboration

We believe better solutions emerge through open exchange and shared effort.

Inclusion

We welcome diverse perspectives, backgrounds, disciplines, and experience levels.

Integrity

We communicate honestly, act ethically, and earn trust through transparency.

Technical Rigor

We value evidence, reproducibility, sound methods, and continual improvement.

Community Stewardship

We invest in the long-term health of the travel analysis community and the public good.

Get Involved

Zephyr is a community effort — join as a member, support our activities, or say hello in the Zephyr Forum.

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